Innovation and, therefore, disruption, come from both obvious and non-obvious sources

The ebb and flow of diversity in today’s businesses has been incredible. Unbelievable things have happened and its only getting more unpredictable. This includes technology, people, cultures, processes and more. Innovation has, and can, popped up from obvious and non-obvious areas. It is now time to consider going beyond traditional forms of doing businesses, to look more widely and find areas that can change the course of the same.

According to research on disruption conducted by the Economist Intelligence Unit (EIU) and supported by EY, nearly a quarter of organizations have used M&A and JVs as avenues to address or drive disruption. This is exactly why we, at InvenTrust, are creating an online ecosystem for all global businesses to join and interact with fellow innovators and take their offerings to the next level. We are enabling the opportunity for companies to shift towards more fluid and agile alliances.

It is inevitable that as time progresses, innovators (individuals, start-ups, corporates) must adopt the peer-to-peer model. According to EY Digital Deal Economy Study, mashups will become increasingly popular in a marketplace driven by digital disruption: 58 per cent of companies with under leveraged data, intellectual property or other assets said they would enter an alliance to enable the monetisation of these resources. Digital disruption is a reality today. Any innovation, big or small, is not dependent on just domain knowledge and customer relationships. It is an outcome of careful and strategic investment and expertise in analytics, cloud services, wireless connectivity, software and security. Few companies have these under the same roof. In an ecosystem like InvenTrust, it is possible to discover, connect and transact with partners without infringing on any legal issue. InvenTrust aims to find mutual benefits for its members keeping their IP safe. By not putting all eggs in one merger but use smaller and multiple alliances and grow them, there is a strong partnership which can create a win-win situation for everyone with long term benefits. But there is also an immediate advantage – the use of existing resources to generate revenue that has been, so far, lying underutilised. InvenTrust is essentially pushing businesses on a faster track to innovation and growth with reduced risk and cost.

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